THE BRIEF

Client and Location: Stoughton Grange Rural Centre, Oadby, Leicestershire

Sector: Leisure

Services provided: Agency & Development: Letting

The Challenge: The owners of Stoughton Grange Rural Centre sought to secure a tenant for the former farm shop unit and further strengthen the estate’s growing mix of retail, leisure and hospitality occupiers. The objective was to identify a business that would complement the existing offering, while enhancing the site’s appeal as a destination for visitors from across the region.

The Solution

Innes England applied its expert understanding of the leisure market and occupier demand to secure a tenant that would complement the estate’s existing occupier mix and support its continued growth.

Targeted marketing strategy: The former farm shop was marketed to occupiers seeking a high-quality leisure space within a well-established rural destination. The team focused on attracting operators that would enhance the estate’s existing retail, leisure and hospitality offering.

Securing the right occupier: Innes England successfully completed the letting to Bloom Reformer Studio, founded by Maria Fowler. The business selected Stoughton Grange Rural Centre for its fourth location, joining existing studios in Belper, Derby and Burton.

Facilitating the transaction: Innes England worked closely with the landlord and occupier throughout the process, helping to bring the transaction to a successful completion and enabling Bloom Reformer Studio to establish its newest East Midlands location.

Results

• Successful letting of the former farm shop unit to Bloom Reformer Studio.
• Conversion of the former farm shop into a high-specification reformer pilates studio.
• Establishment of Bloom’s fourth East Midlands studio.
• Introduction of a new health and wellbeing operator to the estate.
• Further enhancement of the site’s retail, leisure and hospitality mix.
• Continued growth of Stoughton Grange Rural Centre as a destination for independent businesses and visitors.

conclusion

The successful letting to Bloom Reformer Studio demonstrates Innes England’s ability to identify occupiers that complement and enhance existing destinations. By securing a growing leisure operator for the former farm shop, the team has helped strengthen the occupier mix at Stoughton Grange Rural Centre and support the continued evolution of the estate as a thriving retail, leisure and hospitality destination.

Dillhan Sharma, Chartered Surveyor at Innes England, said:

“The successful conversion of the former farm shop into a reformer pilates studio reflects the adaptability of the estate and its ability to respond to changing consumer trends. It has been a pleasure working with Maria and the team to bring this transaction to completion and to welcome Bloom Reformer Studio to Stoughton Grange as the latest addition to its growing leisure and wellbeing offer. We are seeing sustained momentum within the fitness and wellness sector, and this letting demonstrates continued confidence in well-located, high-quality leisure spaces in the East Midlands.”