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Achieving Above Market Expectations at Merlin Way, Nottingham

Posted: 9th June 2026

Author: Ross Whiting

THE BRIEF

Client and Location: Private client, Merlin Way, Nottingham

Sector: Commercial Property

Service provided: Agency & Development: Disposal

The Challenge: The client instructed Innes England to market and dispose of their property at Merlin Way, Nottingham. The objective was to secure a timely sale while maximising value and achieving the best possible outcome in the market.

The Solution

Innes England applied its expert understanding of the local market to develop a tailored disposal strategy designed to maximise value and attract strong purchaser interest.

Accurate pricing advice: Drawing on detailed market knowledge and transactional evidence, the team recommended a pricing strategy that reflected the property’s true market potential.

Proactive marketing approach: The property was launched to the market and promoted to a targeted audience of potential purchasers, generating immediate interest.

Swift transaction management: The team worked closely with all parties throughout the process, securing a purchaser quickly and progressing the transaction efficiently.

Results

  • Sale agreed within seven days of instruction.
  • Achieved £90,000 above the marketing prices recommended by three other agents.
  • Strong purchaser interest generated shortly after launch.
  • Successful outcome delivered for the client through a tailored pricing and marketing strategy.

conclusion

This project demonstrates the value of combining local market expertise with a strategic approach to pricing and marketing. By securing a sale within seven days and achieving a result significantly above alternative pricing recommendations, Innes England delivered an exceptional outcome for the client and reinforced its reputation for providing accurate market advice and successful disposal strategies.