We’re pleased to have supported the opening of Bloom Reformer Studio at Stoughton Grange Farm, Oadby, following a letting we brokered at the boutique rural retail, leisure and business destination just three miles from Leicester city centre.
The studio officially launched on Monday 16 February, occupying the former farm shop at Stoughton Grange, which has been thoughtfully converted into a high specification reformer pilates facility. The discipline has seen significant growth in popularity in recent years, offering a low impact, full body workout with a specialist reformer machine that uses a system of springs, straps and a sliding carriage to create controlled resistance.
Bloom is led by Maria Fowler, a body confidence and empowerment influencer, and the Oadby studio represents the brand’s fourth location, joining existing sites in Belper, Derby and Burton. Further studios are planned for Q2 2026.
Stoughton Grange Rural Centre is home to a variety of independent retail, leisure and hospitality businesses, including the well-known Cow and Plough pub. Since being instructed in 2016, we have overseen major site improvements, asset management and lettings activity across the estate. At the point of instruction, only four of the 20 units were let. Through active management and strategic repositioning, the site is now fully tenanted, with the rent roll having more than tripled.
Matt Howson, our director managing the Stoughton Grange site, said: “The estate has established itself as a destination for high quality independent operators, and securing a well-recognised name such as Maria Fowler and her Bloom Reformer Studio business is a strong endorsement of the work that has been undertaken to reposition the site.
“There is clear demand for specialist health and wellbeing operators across the region, particularly in character settings that offer everything from accessibility to parking, while being set in attractive environments.”
Dillhan Sharma, our chartered surveyor who has led the lettings at Stoughton Grange, added: “The successful conversion of the former farm shop into a reformer pilates studio reflects the adaptability of the estate and its ability to respond to changing consumer trends. It has been a pleasure working with Maria and the team to bring this transaction to completion and to welcome Bloom Reformer Studio to Stoughton Grange as the latest addition to its growing leisure and wellbeing offer.
“We are seeing sustained momentum within the fitness and wellness sector, and this letting demonstrates continued confidence in well-located, high-quality leisure space in the East Midlands.”
Maria Fowler said her aim was to create a place for people to try reformer pilates without feeling judged, out of place or ‘not fit enough’.
“From day one, Bloom has been about creating an environment where everybody feels welcome,” she said. “Opening in Oadby is about bringing that same supportive community to even more women, and we’re so proud to do so at such a wonderful setting.”
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