The Brief
Client and location: Greggs, Nottinghamshire (Arnold, Carlton, Wilford Lane Retail Park)
Sector: Retail – Food and beverage
Service provided: Agency & Development: Acquisitions
Challenge: Greggs, a beloved British food retailer, aimed to expand its footprint in Nottinghamshire amidst an evolving retail environment. In a sector increasingly reliant on high street visibility and consumer demand for “food-on-the-go” options, Greggs needed ideal properties with high foot traffic and accessible locations. The challenge was to secure these prime locations while adhering to Greggs’ brand standards for customer experience, including space for larger store formats with added seating and an expanded menu offering.
The approach
Innes England leveraged its extensive market knowledge and strong local connections to secure three new locations for Greggs in Nottinghamshire:
● Strategic site selection: Innes England conducted a detailed market analysis, identifying high-potential locations in Nottinghamshire that aligned with Greggs’ growth strategy.
● Acquisition of prime locations: Three high-traffic sites were acquired, including:-
1. A former New Look premises in Arnold, refurbished into an 1,800 sq ft store
2. A former Lloyds Bank in Carlton, providing 1,400 sq ft of retail space
3. A site at Wilford Lane Retail Park, previously occupied by Dunkin Donuts
● Long-standing partnership: Leveraging a strong working relationship, Innes England ensured a seamless acquisition process, further strengthening Greggs’ market presence in the Midlands.
The Results
Enhanced market presence: The three new locations have bolstered Greggs’ foothold in Nottinghamshire, enabling them to serve a broader customer base.
Support for local high streets: The new stores in Arnold and Carlton demonstrate Greggs’ commitment to revitalising high streets, contributing to increased foot traffic and economic resilience in local areas.
Visibility and accessibility: With a strategic roadside location at Wilford Lane Retail Park, Greggs can capitalise on high traffic and attract diverse customer demographics.
Continued growth and collaboration: The expansion strengthens Innes England’s longstanding relationship with Greggs, highlighting their shared commitment to growth in the Midlands.
Conclusion
Through strategic site selection and expert advisory services, Innes England’s Agency & Development team successfully facilitated Greggs’ expansion in Nottinghamshire. This outcome not only reinforces Greggs’ position in the Midlands market but also supports local high streets, driving foot traffic and contributing to community vitality. The Agency & Development team’s in-depth market insights and commitment to client success exemplify the value of combining local expertise with a client-centric approach to deliver impactful results.
“These openings in Arnold and Carlton are brilliant examples of how local town high streets have remained resilient through a challenging retail environment. The new locations show Greggs’ commitment to the high street, with new larger store formats allowing for more customer seating and an expanded hot food range.”
“Wilford Lane Retail Park is another key addition to the Greggs portfolio. Prominent roadside units such as this ensure they benefit from strong levels of passing traffic and customers, alongside other complementing retailers.”
Sam Hall, Retail & Roadside Associate Director